History of Riley https://www.noktashop.org

History Of BCE

Riley had humble beginnings as a sports shop in Manchester way back in the 1890’s. The company quickly diversified and became the largest manufacturer of cricket bats in the world. As a sideline, Riley started to manufacture billiard tables and cues, and by 1910 the Company was producing around 800 full size tables per year. Parallel to the full size tables, the Company also manufactured a large quantity of convertible tables (tables with dining tops) and also another line known as portable tables. Portable tables became by far Riley’s biggest selling line. By 1912 the Company was producing 4000 units a year exporting to all parts of the globe and Riley’s biggest customer was the British Army.

十九世纪九十年代,Riley诞生于曼彻斯特,最初只是一家不起眼的体育用品店。公司后来朝多元化方向发展,迅速成长为全球最大的板球拍生产企业。随后,Riley又进军台球桌和球杆生产领域。截至1910年,Riley的全尺寸球桌年产量已接近800张。除了全尺寸球桌,公司还生产可转换台球桌(即带有餐桌台面的球桌),以及便携式球桌。当时,便携式球桌已成为Riley最畅销的产品。1912年,公司的年产量为4000张,出口至世界各地,最大的客户是英国军队。

By the mid 1920’s the Riley brand was not only famous for snooker tables, cues and accessories, the Company had expanded into club ownership. In little more than a decade the company had become the giant of the industry:

至二十世纪二十年代,Riley不仅以斯诺克球桌、球杆和配件闻名,更拓展到俱乐部领域。10年时间,公司成长为业内巨头:

  • Manufacturing tables
  • 生产球桌
  • Manufacturing cues and accessories
  • 生产球杆与配件
  • Manufacturing lighting
  • 生产照明设备
  • Owners of 40 snooker style clubs
  • 拥有40家斯诺克俱乐部
  • Exporting to all corners of the globe
  • 产品远销遍布全球各个角落
  • Snooker truly was the quintessential sport of English gentlemen.
  • 斯诺克是英国绅士的经典运动项目

By the 1930’s the popularity of the sport had spread to the working classes. Riley snooker tables had made their first of many appearances at the World Snooker Championships.

至二十世纪三十年代,台球运动日益普及,逐渐受到工人阶层的欢迎。Riley斯诺克球桌在“斯诺克世界锦标赛”上首次亮相。

The Company throughout the 30’s and 40’s went from strength to strength employing more than 2000 workers. Riley manufactured and supplied snooker equipment to:

二十世纪三、四十年代,公司实力逐渐壮大,员工人数超过2000名。Riley生产为以下场所提供斯诺克产品:

  • Working men’s clubs
  • 工人俱乐部
  • Tiny social clubs up and down the land
  • 各类小型社交俱乐部
  • Snooker clubs, not just Riley owned clubs
  • 斯诺克俱乐部(不仅仅是Riley拥有的俱乐部)
  • Private residences
  • 私人住宅
  • Stately homes
  • 庄园
  • Hotels
  • 酒店
  • A small band of professionals
  • 一小群专业人士

By the 50’s and 60’s snooker lost some of the early appeal. Television had arrived, package holidays to Spain had started to take off and snooker was in decline. During that period Riley went through a number of mergers and various acquisitions to try and recreate the glory days of the past.

至五、六十年代,斯诺克的风头渐弱。电视节目、打包前往西班牙旅游逐渐吸引了越来越多民众的注意力,斯诺克的受欢迎程度逐渐减退。在此期间,Riley经历了一系列兼并重组,力图重现往日辉煌。

It was only during the 1970’s when snooker began its meteoric rise in public popularity thanks in the main to the colour television and one man, Barry Hearn. Steve Davis, possibly the greatest player to pick up a cue had a huge part to play in the success Riley enjoyed throughout the 70’s and 80’s.

直到二十世纪七十年代,随着彩色电视机和巴里•赫恩 (Barry Hearn) 的出现,斯诺克一夜之间流行开来。史蒂夫•戴维斯  (Steve Davis) 恐怕是最伟大的台球明星,他对于Riley七、八十年代的崛起功不可没。

As in all industries when something big starts to happen, particularly sport, competitors to the established names emerge.

与所有行业一样,整个行业规模扩大后,竞争对手也如雨后春笋般涌现,这一点在体育运动行业尤其明显。

In 1976 a small Company called BCE was founded. This Company started life as a distributor to the coin operator sector, supplying cues, balls and table spares. By 1980 BCE had diversified into the manufacture of snooker tables. Within a short period the BCE Westbury snooker table was the table being used at all World professional snooker tournaments. From 1982-1992 the Westbury was the benchmark table in snooker and BCE had become the biggest name in snooker. Many of the sport’s leading professionals were happy to endorse BCE cues.

1976年,一家名为BCE的公司成立了。公司以街机经销商起家,主要提供球杆、球和球桌配件。1980年,BCE开始从事斯诺克球桌制作。很快,BCE韦斯特伯里球桌便出现在所有世界专业斯诺克锦标赛中。1982年至1992年,韦斯特伯里球桌是斯诺克运动的标准球桌,BCE的大名在斯诺克产业无人不晓。许多知名专业选手都以拥有BCE球杆为荣。

  • Cliff Thorburn
  • 克里夫•桑本 (Cliff Thorburn)
  • Kirk Stevens
  • 基尔克•斯蒂文斯 (Kirk Stevens)
  • Denis Taylor
  • 丹尼斯•泰勒 (Denis Taylor)
  • Alex Hurricane Higgins
  • “飓风”亚历克斯•希金斯  (Alex Hurricane Higgins)
  • Tony Knowles
  • 托尼•罗里斯 (Tony Knowles)
  • Tony Meo
  • 托尼•米奥 (Tony Meo)
  • Willie Thorne
  • 威利•索尼 (Willie Thorne)
  • Doug Mountjoy
  • 道格•蒙特乔 (Doug Mountjoy)
  • Perry Mans
  • 佩里•芒 (Perry Mans)
  • Jimmy White
  • 吉米•怀特 (Jimmy White)

Just to mention a few, supported the meteoric rise of BCE.

这样的台坛名将不胜枚举,他们推动着BCE的迅速崛起。

At the same time, Riley had gone down the route of flotation and had huge ambitions to take the sport and the Riley brand of clubs globally.

与此同时,Riley则选择了挂牌上市,并立志要将台球运动和Riley俱乐部品牌影响力推广至全世界。

By the 1990’s snooker had lost the magic of the 80’s. Both Riley and BCE by 1992 had floated on the stock exchange and been taken back into private hands. This marked the beginning of a more difficult period for the cue sports industry in general.

二十世纪九十年代,斯诺克失去了八十年代的魔力。1992年,Riley和BCE都成为上市公司,并重新回归私有制。这标志着台球行业进入一段更为艰难的时期。

All the personalities in the game had come to the end or were nearing the end of their glittering careers. There was a new breed of players emerging, leaner, meaner, and mentally tougher but with less popular appeal.

所有台球明星几乎都已结束或即将结束其辉煌的职业生涯。一批新的玩家诞生了,他们更清贫、更低调,但内心却更坚强,并且公众对他们的关注度并不高。

The 1990’s were difficult and challenging times for both Riley and BCE. Riley went through a period of different ownership and so too did BCE. Both Companies struggled to re-establish their hold on the snooker market. BCE retreated to its humble beginnings servicing the coin-operated sector in the UK. Riley covered all sectors of the market from retail to mail order, to coin operators. Unfortunately because of the degree of diversity and lack of core focus the Riley brand began to drift in direction and became jaded.

二十世纪九十年代,Riley和BCE度过了一段困难重重的艰难岁月。Riley和BCE均已易主。两家公司努力重建各自在斯诺克市场上的地位。BCE“重操旧业老”——瞄准英国街机市场。Riley涉足从零售至邮购,乃至街机的所有市场。遗憾的是,由于缺乏核心业务,辐射行业过于分散,Riley的品牌影响力逐渐偏离正确的方向,日渐削弱。

Stuart Lacey emerged into the market in 1994 having founded RLE, a small competitor to Riley and BCE. By 1996 RLE was growing rapidly and by November 1997 RLE had merged with BCE. By July 1999 Stuart Lacey had gained control of BCE.

1994年,斯图亚特•雷斯 (Stuart Lacey) 在台球市场崭露头角。他曾创办RLE公司——曾经是Riley和BCE的竞争对手。1996年,RLE快速发展,并于1997年11月兼并了BCE。1999年7月,斯图亚特•雷斯接管BCE。

In late 2002 Riley had fallen into administration. BCE acquired the Riley brand and have since tried to re-establish its prominence and position. Stuart Lacey soon re-established a supply agreement with World Snooker to supply snooker tables for all televised and world ranking events. By 2006 both BCE and Riley are at the pinnacle of the sport. BCE – the more contemporary brand with Jimmy White and Ronnie O’Sullivan spearheading the products. Riley – the classical brand oozing tradition, quality and heritage lead by John Higgins, Steve Davis and the late Paul Hunter.

2002年底,Riley濒临倒闭。BCE收购了Riley,并开始重新确立其市场地位。斯图亚特•雷斯很快与世界斯诺克锦标赛组委会签订协议,为所有电视转播赛和世界排名赛提供斯诺克球桌。2006年,BCE和Riley将台球运动推向巅峰。吉米•怀特和罗尼•奥沙利文成为BCE这个更具时尚气息的品牌的代言人。而以经典传统为主打、强调品质和传承的知名品牌Riley则由约翰•希金斯、史蒂夫•戴维斯做代言,随后又邀请了保罗•亨特 (Paul Hunter) 加盟。

The BCE group exports to more than 60 countries worldwide. Snooker is near the top of the tree again in terms of popularity among spectators and players alike. BCE group are committed to spreading the word further by developing key markets in China, Russia and the USA.

BCE集团的产品远销60多个国家。斯诺克在观众和玩家中的受欢迎程度再次接近顶峰。BCE集团致力于进一步开发中国、俄罗斯和美国等主要市场。

Snooker is trendy. With Riley and BCE you have got not one but the two biggest brands in snooker worldwide.

斯诺克是一种潮流。Riley和BCE是享誉全球的两个最大的斯诺克品牌。

WHY LOOK ANYWHERE ELSE!

何须四处寻觅,好球桌近在眼前!